Why Franchise Architecture Matters More Than IP Strategy
Most studios treat IP strategy as the end goal. It is not. IP strategy tells you what you own. Franchise architecture tells you what to do with it.
8 min readIP strategy, franchise architecture, and transformation. Frameworks and analysis from 20 years of advising entertainment studios and organisations through serious change.
Most studios treat IP strategy as the end goal. It is not. IP strategy tells you what you own. Franchise architecture tells you what to do with it.
8 min readNo articles in this category yet.